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Tradeshow Marketing Ideas
Pre-show mailers help to build brand
recognition and loyalty.
Tradeshows are a great opportunity for marketers to think outside of the
box, or the booth as the case maybe. Tradeshows stir the creativity of
marketers from the promotional giveaways to the staff attire. Almost
before the tradeshow is over, marketers are planning their next show and
where they can make improvements.
Weeks before the show, many companies send out mailers or email
announcements inviting
perspective customers and current customers to stop by their booths
during this particular show. Some companies will even enclose a coupon
for special gift incentives, which almost always guarantees a greater
response. Pre-show mailers help to build brand recognition and loyalty.
You can also generate tradeshow awareness be posting on your company's
website the dates, times, and locations of the shows that you will be
attending.
Tradeshow giveaways are a great way to get people to stop by your booth
during the show. These giveaways can be anything from a pen, yo-yo,
shirt, and post-it notes, anything that is imprinted with your company's
name, logo, or message. These are opportunities for you to reinforce
your brand message. Another effective marketing idea for generating
leads is to collected business cards or email addresses from each person
who visits your booth. One way to do this is to do this is to collect
the business cards for a drawing. The customer drops his or her card in
a bowl, which you draw the winner.
Many of the larger tradeshows have interactive marketing opportunities
for companies through sponsorship. As a sponsor, you may give lectures,
make a keynote address, or sponsor the snack stand. Many of the
sponsorship programs usually will have fees associated, so be sure to
completely and fully understand exactly what is involved before you
commit your company.
When the show is over, there is the post-show follow-up. Just as with
the pre-show announcements, the follow-up is a way re-connect with the
clients that you met at the show, or to thank your current customers for
stopping by. The most important aspect of post-show marketing is timing.
If you wait too long, you could miss the opportunity of accruing a new
customer, or keeping an old customer.
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