Making People Remember Your Tradeshow Display Booth

Know your product, then research which items would attract attention to your tradeshow display booths without distracting form your product or service.

At the writer's conventions, I walked past several memorable tradeshow display booths. There was one for a children's educational books publisher, which was extremely colorful and designed around three rotating, wire literature-racks. They had one rack for each type of book, mathematics, social studies, and language arts. This booth also used wood poster frames for some blown-up illustrations as well as a rack for a selections of books on tape, which attendees could playing on a portable tape player.

Another tradeshow display booth was of a major book retailer whose logo was displayed on a backlit display. They also had a large screen TV playing movie clips from DVD that they had for sale. Various book related items were hung on portable pegboard walls. Their logo was also on an imprinted tabletop throw, which a countertop wire display rack with brochures on book release dates, up coming publications sat.

I stopped by publisher's booth that was different from the other tradeshow display booths. This booth was all in soothing shades of sage green. Everything was sage, from the tabletop throw, vertical banner stands, and the company's symbol. Tables and chairs were set up for editors to meet with writers.

It is difficult to say of these booths was the best. They each profiled the individual product, which were being displayed and they each had different motifs and equipment that drew attention to the produce or service. Know your product, then research which items would attract attention to your tradeshow display booths without distracting form your product or service. To do this, the Internet is a great place to begin.

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